Social Impact Marketing

Social Impact Marketing is where strategy and mission come together. Social impact marketing is a marketing strategy aiming to achieve business goals while positively impacting the world. Beyond that, it is about ensuring that the impact of your business or organization is purpose-driven. 

Marketing, more generally, requires extensive market research, a comprehensive understanding of the target audience, marketing and communications strategy, and how these can be applied to influence human behavior. While traditional marketing influences consumer behavior to drive profit, social impact marketing aims to change behavior and social norms for the greater good. 

To implement social impact marketing, it’s crucial to identify the social causes that align with your business/organization’s mission and organizational values. Once purposeful causes are identified, the next steps are to set clear, measurable goals and define your organizational values. Values guide our actions. Defining your organizational values is crucial in effectively achieving your goals and making strategic decisions.

Social impact marketing can help you make the difference you want your business or organization to make in the world. 

“What you do makes a difference, and you have to decide what kind of difference you want to make.” -Jane Goodall